We are used to football being shown at all hours these days, but there is one period when this does not apply.
Uefa’s Article 48 dictates that no live football can be broadcast between 2.45pm and 5.15pm on a Saturday afternoon during the regular season.
The idea behind the rule is that supporters of EFL and non-league clubs are not tempted to stay at home and watch live football on the television instead of going to a match.
However, this Saturday the blackout is being lifted for the EFL with the Premier League season not starting until next Friday.
But there are only 11 League Two matches kicking off in the traditional 3pm slot, with the bulk of Championship games being played at lunchtime and all but one League One matches at 5.30pm.
The move coincides with the launch of Sky Sports+ service, a new TV channel designed to promote the EFL.
It marks the start of a new five-year broadcasting deal between the EFL and Sky Sports.
There will be four times as many matches broadcast live, with every club in the EFL to be shown live at least 20 times per season.